Olga RadziukAVATAR CUSTOMIZATION

Avatar Customization

Designing a scalable avatar customization system for Vegas Infinite across VR, PC and mobile.

ROLE
Lead UX/UI Designer
FOCUS
Customization, Commerce Flow, UI System

01 / SYSTEM STRUCTURE

Building The System

Avatar customization included multiple layers of choices — from head shape and facial features to hair, makeup, body options and clothing. I mapped the system first, defining how categories, subcategories and attributes connect so the experience could grow without becoming harder to navigate.

Avatar customization information architecture connecting categories, subcategories and attributes.

02 / FRAMEWORK

One Flexible Framework

The interface needed to support very different customization tasks within one consistent structure. I designed a persistent avatar preview with category navigation around it, while the controls adapt to the type of content being edited.

Persistent Avatar Preview

Avatar stays visible throughout customization.

Persistent avatar preview within the customization framework.

Adaptive Controls

Controls change with the content type.

Adaptive color and detail controls beside the persistent avatar preview.

Content-Based Selection

One framework supports different customization options.

Avatar customization content categories and presets within the shared framework.

03 / INTERACTION

Keeping The Avatar At The Center

The avatar remains visible throughout the experience so players can immediately see the effect of each change. Rotation, zoom and contextual controls make it possible to move from broad presets to detailed adjustments without leaving the customization flow.

Live Preview

Changes appear directly on the avatar.

Live avatar preview showing customization changes directly on the character.

Rotate & Inspect

View the result from different angles.

Avatar inspection view for reviewing appearance from different angles.

Focused Editing

Controls stay around the avatar without hiding it.

Focused editing controls with the avatar remaining visible.

04 / FUTURE SCALE

Designing For Future Growth

The customization system was also explored as a scalable framework for future growth, including richer apparel options, clearer ownership states and integrated purchase actions.

APPROVED CONCEPTNOT SHIPPED

Available / Locked

Available customization content within the scalable avatar system.

Purchasable

Purchasable avatar content with integrated commerce controls.

Owned / Apply

Owned apparel and customization items shown within the same framework.

05 / INTEGRATION

Player Identity

The customized avatar extended beyond the editor, becoming part of the player’s identity across the product.

Player profile integrating the customized avatar, direct editing access and persistent identity.

06 / THE RESULT

The Final System

A flexible customization system bringing appearance, color, style and apparel into one consistent experience.

Final avatar customization system combining presets, detailed appearance editing and apparel.

Avatar Customization